Executive director, marketing vs director, customer relations

The differences between executive directors, marketing and directors, customer relations can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an executive director, marketing, becoming a director, customer relations takes usually requires 2-4 years. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $134,672 average annual salary of a director, customer relations.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a director, customer relations are customer relations, leveraged, and government relations.

Executive director, marketing vs director, customer relations overview

	Executive Director, Marketing	Director, Customer Relations
Yearly salary	$148,198	$134,672
Hourly rate	$71.25	$64.75
Growth rate	10%	8%
Number of jobs	165,968	26,470
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 65%
Average age	39	42
Years of experience	10	4

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does a director, customer relations do?

Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

Executive director, marketing vs director, customer relations salary

Executive directors, marketing and directors, customer relations have different pay scales, as shown below.

	Executive Director, Marketing	Director, Customer Relations
Average salary	$148,198	$134,672
Salary range	Between $97,000 And $225,000	Between $91,000 And $197,000
Highest paying City	Bridgewater, NJ	Carson City, NV
Highest paying state	New Jersey	Nevada
Best paying company	Estée Lauder	California Resources
Best paying industry	Health Care	Manufacturing

Differences between executive director, marketing and director, customer relations education

There are a few differences between an executive director, marketing and a director, customer relations in terms of educational background:

	Executive Director, Marketing	Director, Customer Relations
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 65%
Most common major	Business	Business
Most common college	University of Georgia	Stanford University

Executive director, marketing vs director, customer relations demographics

Here are the differences between executive directors, marketing' and directors, customer relations' demographics:

	Executive Director, Marketing	Director, Customer Relations
Average age	39	42
Gender ratio	Male, 46.2% Female, 53.8%	Male, 46.1% Female, 53.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between executive director, marketing and director, customer relations duties and responsibilities

Executive director, marketing example responsibilities.

Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Measure campaign effectiveness and ROI.
Establish and implement tracking to monitor all online campaigns and optimize ROI.
Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.

Director, customer relations example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Attend morning meeting daily and attend Medicare meetings weekly.
Assist with payroll and create excel spreadsheets to document all sales status and quotas.
Alert all departments through creating and delivering reports for guest preferences and VIP's.
Recognize all VIP and repeat guests by sending an amenity or upgrading room type.
Experience with QuickBooks in accounts receivable, accounts payable, payroll and daily bank deposits.

Executive director, marketing vs director, customer relations skills

Common executive director, marketing skills

Digital Marketing, 12%
Market Research, 9%
Marketing Campaigns, 7%
Communications Strategies, 6%
Oversight, 5%
Integrated Marketing, 5%

Common director, customer relations skills

Customer Relations, 16%
Leveraged, 11%
Government Relations, 5%
Press Releases, 5%
Payroll, 5%
Customer Complaints, 4%

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Executive Director, Marketing
Executive Director, Marketing vs Director, Customer Relations

Updated January 8, 2025

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