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The differences between executive directors, marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a director of communications and marketing. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Executive Director, Marketing | Director Of Communications And Marketing | |
| Yearly salary | $148,198 | $87,324 |
| Hourly rate | $71.25 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 165,968 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Executive directors, marketing and directors of communications and marketing have different pay scales, as shown below.
| Executive Director, Marketing | Director Of Communications And Marketing | |
| Average salary | $148,198 | $87,324 |
| Salary range | Between $97,000 And $225,000 | Between $57,000 And $133,000 |
| Highest paying City | Bridgewater, NJ | San Francisco, CA |
| Highest paying state | New Jersey | New York |
| Best paying company | Estée Lauder | Paul Hastings |
| Best paying industry | Health Care | Professional |
There are a few differences between an executive director, marketing and a director of communications and marketing in terms of educational background:
| Executive Director, Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between executive directors, marketing' and directors of communications and marketing' demographics:
| Executive Director, Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |