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Executive director, marketing vs director of marketing & development

The differences between executive directors, marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a director of marketing & development. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Executive director, marketing vs director of marketing & development overview

Executive Director, MarketingDirector Of Marketing & Development
Yearly salary$148,198$98,174
Hourly rate$71.25$47.20
Growth rate10%10%
Number of jobs165,968151,893
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Executive director, marketing vs director of marketing & development salary

Executive directors, marketing and directors of marketing & development have different pay scales, as shown below.

Executive Director, MarketingDirector Of Marketing & Development
Average salary$148,198$98,174
Salary rangeBetween $97,000 And $225,000Between $59,000 And $162,000
Highest paying CityBridgewater, NJNew York, NY
Highest paying stateNew JerseyNew York
Best paying companyEstée LauderBaker McKenzie
Best paying industryHealth CareFinance

Differences between executive director, marketing and director of marketing & development education

There are a few differences between an executive director, marketing and a director of marketing & development in terms of educational background:

Executive Director, MarketingDirector Of Marketing & Development
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Executive director, marketing vs director of marketing & development demographics

Here are the differences between executive directors, marketing' and directors of marketing & development' demographics:

Executive Director, MarketingDirector Of Marketing & Development
Average age3939
Gender ratioMale, 46.2% Female, 53.8%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between executive director, marketing and director of marketing & development duties and responsibilities

Executive director, marketing example responsibilities.

  • Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Measure campaign effectiveness and ROI.
  • Establish and implement tracking to monitor all online campaigns and optimize ROI.
  • Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
  • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Show more

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Executive director, marketing vs director of marketing & development skills

Common executive director, marketing skills
  • Digital Marketing, 12%
  • Market Research, 9%
  • Marketing Campaigns, 7%
  • Communications Strategies, 6%
  • Oversight, 5%
  • Integrated Marketing, 5%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

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