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The differences between executive directors, marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an executive director, marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Executive Director, Marketing | Director Of Sales And Marketing | |
| Yearly salary | $148,198 | $117,348 |
| Hourly rate | $71.25 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 165,968 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Executive directors, marketing and directors of sales and marketing have different pay scales, as shown below.
| Executive Director, Marketing | Director Of Sales And Marketing | |
| Average salary | $148,198 | $117,348 |
| Salary range | Between $97,000 And $225,000 | Between $73,000 And $188,000 |
| Highest paying City | Bridgewater, NJ | Urban Honolulu, HI |
| Highest paying state | New Jersey | Hawaii |
| Best paying company | Estée Lauder | Quidel |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between an executive director, marketing and a director of sales and marketing in terms of educational background:
| Executive Director, Marketing | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between executive directors, marketing' and directors of sales and marketing' demographics:
| Executive Director, Marketing | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |