Executive director, marketing vs director, product marketing

The differences between executive directors, marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a director, product marketing. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Executive director, marketing vs director, product marketing overview

	Executive Director, Marketing	Director, Product Marketing
Yearly salary	$148,198	$141,699
Hourly rate	$71.25	$68.12
Growth rate	10%	10%
Number of jobs	165,968	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Executive director, marketing vs director, product marketing salary

Executive directors, marketing and directors, product marketing have different pay scales, as shown below.

	Executive Director, Marketing	Director, Product Marketing
Average salary	$148,198	$141,699
Salary range	Between $97,000 And $225,000	Between $97,000 And $205,000
Highest paying City	Bridgewater, NJ	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Estée Lauder	Meta
Best paying industry	Health Care	Technology

Differences between executive director, marketing and director, product marketing education

There are a few differences between an executive director, marketing and a director, product marketing in terms of educational background:

	Executive Director, Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Executive director, marketing vs director, product marketing demographics

Here are the differences between executive directors, marketing' and directors, product marketing' demographics:

	Executive Director, Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 46.2% Female, 53.8%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between executive director, marketing and director, product marketing duties and responsibilities

Executive director, marketing example responsibilities.

Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Measure campaign effectiveness and ROI.
Establish and implement tracking to monitor all online campaigns and optimize ROI.
Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Executive director, marketing vs director, product marketing skills

Common executive director, marketing skills

Digital Marketing, 12%
Market Research, 9%
Marketing Campaigns, 7%
Communications Strategies, 6%
Oversight, 5%
Integrated Marketing, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Executive Director, Marketing
Executive Director, Marketing vs Director, Product Marketing

Updated January 8, 2025

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