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Executive director, marketing vs executive director

The differences between executive directors, marketing and executive directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an executive director, marketing, becoming an executive director takes usually requires 2-4 years. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $127,956 average annual salary of an executive director.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for an executive director are oversight, patients, and customer service.

Executive director, marketing vs executive director overview

Executive Director, MarketingExecutive Director
Yearly salary$148,198$127,956
Hourly rate$71.25$61.52
Growth rate10%-8%
Number of jobs165,96897,471
Job satisfaction-4.5
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 63%
Average age3949
Years of experience104

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does an executive director do?

Executive directors are top management employees who usually function as a chief executive officer. This role is usually seen in non-profit organizations. Executive directors provide strategic direction to the organization, and they ensure that the organization's goals are actualized. They provide guidance to the employees and ensure that the employees have the organization's advocacies at the center of every project or program. They oversee the policies of the organization and create strategies that will bring the organization's programs forward. Executive directors are also responsible for making crucial decisions for the betterment of the organization.

Executive director, marketing vs executive director salary

Executive directors, marketing and executive directors have different pay scales, as shown below.

Executive Director, MarketingExecutive Director
Average salary$148,198$127,956
Salary rangeBetween $97,000 And $225,000Between $76,000 And $213,000
Highest paying CityBridgewater, NJNew York, NY
Highest paying stateNew JerseyNew York
Best paying companyEstée LauderGenentech
Best paying industryHealth CareFinance

Differences between executive director, marketing and executive director education

There are a few differences between an executive director, marketing and an executive director in terms of educational background:

Executive Director, MarketingExecutive Director
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Executive director, marketing vs executive director demographics

Here are the differences between executive directors, marketing' and executive directors' demographics:

Executive Director, MarketingExecutive Director
Average age3949
Gender ratioMale, 46.2% Female, 53.8%Male, 47.0% Female, 53.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.6% Unknown, 4.8% Hispanic or Latino, 11.2% Asian, 5.0% White, 71.0% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between executive director, marketing and executive director duties and responsibilities

Executive director, marketing example responsibilities.

  • Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Measure campaign effectiveness and ROI.
  • Establish and implement tracking to monitor all online campaigns and optimize ROI.
  • Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
  • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Show more

Executive director example responsibilities.

  • Manage 10 department heads who supervise a staff of 350 FTE's.
  • Develop and manage sales teams to assure the highest ROI on the client's investment.
  • Create and manage a call center for lead programs to support the prospecting activity needs of the FSR.
  • Freelance blogging to increase website views and ultimately to turn organic content into leads and ROI for small businesses.
  • Market and manage group and individual insurance programs including health, life, disability, long term care and annuities.
  • Major accomplishment are to achieve initial NAEYC accreditation.
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Executive director, marketing vs executive director skills

Common executive director, marketing skills
  • Digital Marketing, 12%
  • Market Research, 9%
  • Marketing Campaigns, 7%
  • Communications Strategies, 6%
  • Oversight, 5%
  • Integrated Marketing, 5%
Common executive director skills
  • Oversight, 10%
  • Patients, 9%
  • Customer Service, 5%
  • Financial Management, 5%
  • Business Development, 4%
  • Home Health, 4%

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