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The differences between executive directors, marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a head of marketing. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Executive Director, Marketing | Head Of Marketing | |
| Yearly salary | $148,198 | $137,829 |
| Hourly rate | $71.25 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 165,968 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Executive directors, marketing and heads of marketing have different pay scales, as shown below.
| Executive Director, Marketing | Head Of Marketing | |
| Average salary | $148,198 | $137,829 |
| Salary range | Between $97,000 And $225,000 | Between $93,000 And $203,000 |
| Highest paying City | Bridgewater, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Estée Lauder | Meta |
| Best paying industry | Health Care | Media |
There are a few differences between an executive director, marketing and a head of marketing in terms of educational background:
| Executive Director, Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between executive directors, marketing' and heads of marketing' demographics:
| Executive Director, Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |