Executive director, marketing vs marketing director

The differences between executive directors, marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a marketing director. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Executive director, marketing vs marketing director overview

	Executive Director, Marketing	Marketing Director
Yearly salary	$148,198	$114,906
Hourly rate	$71.25	$55.24
Growth rate	10%	10%
Number of jobs	165,968	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Executive director, marketing vs marketing director salary

Executive directors, marketing and marketing directors have different pay scales, as shown below.

	Executive Director, Marketing	Marketing Director
Average salary	$148,198	$114,906
Salary range	Between $97,000 And $225,000	Between $68,000 And $193,000
Highest paying City	Bridgewater, NJ	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Estée Lauder	Brookfield Properties
Best paying industry	Health Care	Manufacturing

Differences between executive director, marketing and marketing director education

There are a few differences between an executive director, marketing and a marketing director in terms of educational background:

	Executive Director, Marketing	Marketing Director
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Executive director, marketing vs marketing director demographics

Here are the differences between executive directors, marketing' and marketing directors' demographics:

	Executive Director, Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 46.2% Female, 53.8%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between executive director, marketing and marketing director duties and responsibilities

Executive director, marketing example responsibilities.

Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Measure campaign effectiveness and ROI.
Establish and implement tracking to monitor all online campaigns and optimize ROI.
Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Executive director, marketing vs marketing director skills

Common executive director, marketing skills

Digital Marketing, 12%
Market Research, 9%
Marketing Campaigns, 7%
Communications Strategies, 6%
Oversight, 5%
Integrated Marketing, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Executive Director, Marketing
Executive Director, Marketing vs Marketing Director

Updated January 8, 2025

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