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The differences between executive directors, marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a marketing lead. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Executive Director, Marketing | Marketing Lead | |
| Yearly salary | $148,198 | $104,664 |
| Hourly rate | $71.25 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 165,968 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Executive directors, marketing and marketing leads have different pay scales, as shown below.
| Executive Director, Marketing | Marketing Lead | |
| Average salary | $148,198 | $104,664 |
| Salary range | Between $97,000 And $225,000 | Between $74,000 And $146,000 |
| Highest paying City | Bridgewater, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Estée Lauder | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between an executive director, marketing and a marketing lead in terms of educational background:
| Executive Director, Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between executive directors, marketing' and marketing leads' demographics:
| Executive Director, Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |