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The differences between executive directors, marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a marketing manager. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Executive Director, Marketing | Marketing Manager | |
| Yearly salary | $148,198 | $104,550 |
| Hourly rate | $71.25 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 165,968 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Executive directors, marketing and marketing managers have different pay scales, as shown below.
| Executive Director, Marketing | Marketing Manager | |
| Average salary | $148,198 | $104,550 |
| Salary range | Between $97,000 And $225,000 | Between $71,000 And $153,000 |
| Highest paying City | Bridgewater, NJ | Menlo Park, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Estée Lauder | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between an executive director, marketing and a marketing manager in terms of educational background:
| Executive Director, Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between executive directors, marketing' and marketing managers' demographics:
| Executive Director, Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |