Executive director, marketing vs senior director of marketing

The differences between executive directors, marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $148,198 average annual salary of an executive director, marketing.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Executive director, marketing vs senior director of marketing overview

	Executive Director, Marketing	Senior Director Of Marketing
Yearly salary	$148,198	$159,916
Hourly rate	$71.25	$76.88
Growth rate	10%	10%
Number of jobs	165,968	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Executive director, marketing vs senior director of marketing salary

Executive directors, marketing and senior directors of marketing have different pay scales, as shown below.

	Executive Director, Marketing	Senior Director Of Marketing
Average salary	$148,198	$159,916
Salary range	Between $97,000 And $225,000	Between $112,000 And $226,000
Highest paying City	Bridgewater, NJ	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Estée Lauder	Washington Prime Group
Best paying industry	Health Care	Media

Differences between executive director, marketing and senior director of marketing education

There are a few differences between an executive director, marketing and a senior director of marketing in terms of educational background:

	Executive Director, Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Executive director, marketing vs senior director of marketing demographics

Here are the differences between executive directors, marketing' and senior directors of marketing' demographics:

	Executive Director, Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 46.2% Female, 53.8%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between executive director, marketing and senior director of marketing duties and responsibilities

Executive director, marketing example responsibilities.

Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Measure campaign effectiveness and ROI.
Establish and implement tracking to monitor all online campaigns and optimize ROI.
Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Executive director, marketing vs senior director of marketing skills

Common executive director, marketing skills

Digital Marketing, 12%
Market Research, 9%
Marketing Campaigns, 7%
Communications Strategies, 6%
Oversight, 5%
Integrated Marketing, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Executive Director, Marketing
Executive Director, Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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