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The differences between executive directors, marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $148,198 average annual salary of an executive director, marketing.
The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Executive Director, Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $148,198 | $200,351 |
| Hourly rate | $71.25 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 165,968 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Executive directors, marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Executive Director, Marketing | Senior Vice President Of Marketing | |
| Average salary | $148,198 | $200,351 |
| Salary range | Between $97,000 And $225,000 | Between $121,000 And $330,000 |
| Highest paying City | Bridgewater, NJ | Waltham, MA |
| Highest paying state | New Jersey | Massachusetts |
| Best paying company | Estée Lauder | Audubon Nature Institute |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between an executive director, marketing and a senior vice president of marketing in terms of educational background:
| Executive Director, Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between executive directors, marketing' and senior vice presidents of marketing' demographics:
| Executive Director, Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |