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The differences between field marketing coordinators and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing coordinator and a marketing representative. Additionally, a field marketing coordinator has an average salary of $47,595, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a field marketing coordinator include event planning, ROI and lead generation. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Field Marketing Coordinator | Marketing Representative | |
| Yearly salary | $47,595 | $47,376 |
| Hourly rate | $22.88 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,678 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A field marketing coordinator is in charge of liaising with external parties such as retailers and distributors to negotiate field event opportunities. Their responsibilities include setting objectives, managing the budgets and schedules, performing research and analysis to identify new business possibilities, and identifying strategies to optimize field marketing operations. They must also interact with potential customers, offering them products and services to secure sales. Furthermore, as a field marketing coordinator, it is essential to establish guidelines and build positive relationships with clients and partners to strengthen sales opportunities.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Field marketing coordinators and marketing representatives have different pay scales, as shown below.
| Field Marketing Coordinator | Marketing Representative | |
| Average salary | $47,595 | $47,376 |
| Salary range | Between $37,000 And $60,000 | Between $28,000 And $77,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | Washington |
| Best paying company | - | Amazon |
| Best paying industry | - | Finance |
There are a few differences between a field marketing coordinator and a marketing representative in terms of educational background:
| Field Marketing Coordinator | Marketing Representative | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between field marketing coordinators' and marketing representatives' demographics:
| Field Marketing Coordinator | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |