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The differences between global product marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a product marketing manager. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Global Product Marketing Manager | Product Marketing Manager | |
| Yearly salary | $132,707 | $112,220 |
| Hourly rate | $63.80 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Global product marketing managers and product marketing managers have different pay scales, as shown below.
| Global Product Marketing Manager | Product Marketing Manager | |
| Average salary | $132,707 | $112,220 |
| Salary range | Between $97,000 And $180,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Utah | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Start-up | Technology |
There are a few differences between a global product marketing manager and a product marketing manager in terms of educational background:
| Global Product Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and product marketing managers' demographics:
| Global Product Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |