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The differences between group product managers and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group product manager and an associate product manager. Additionally, a group product manager has an average salary of $155,050, which is higher than the $89,963 average annual salary of an associate product manager.
The top three skills for a group product manager include product management, product vision and product strategy. The most important skills for an associate product manager are product management, project management, and user stories.
| Group Product Manager | Associate Product Manager | |
| Yearly salary | $155,050 | $89,963 |
| Hourly rate | $74.54 | $43.25 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,427 | 107,763 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A group product manager is responsible for leading teams on product development procedures according to business requirements and specifications, improving the brand image in the market, and generating revenues and profits out of sales performance. Group product managers strategize promotional techniques and marketing materials to advertise the product on various platforms and reach the target audience. A group product manager coordinates with the clients and senior product manager for progress updates, cost analysis, and adjusting business plans as needed.
An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.
Group product managers and associate product managers have different pay scales, as shown below.
| Group Product Manager | Associate Product Manager | |
| Average salary | $155,050 | $89,963 |
| Salary range | Between $112,000 And $213,000 | Between $65,000 And $122,000 |
| Highest paying City | Richmond, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Start-up |
There are a few differences between a group product manager and an associate product manager in terms of educational background:
| Group Product Manager | Associate Product Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group product managers' and associate product managers' demographics:
| Group Product Manager | Associate Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.1% Female, 26.9% | Male, 45.0% Female, 55.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |