Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between group product managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group product manager and a marketing manager/project manager. Additionally, a group product manager has an average salary of $155,050, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a group product manager include product management, product vision and product strategy. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Group Product Manager | Marketing Manager/Project Manager | |
| Yearly salary | $155,050 | $78,368 |
| Hourly rate | $74.54 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,427 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A group product manager is responsible for leading teams on product development procedures according to business requirements and specifications, improving the brand image in the market, and generating revenues and profits out of sales performance. Group product managers strategize promotional techniques and marketing materials to advertise the product on various platforms and reach the target audience. A group product manager coordinates with the clients and senior product manager for progress updates, cost analysis, and adjusting business plans as needed.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Group product managers and marketing manager/project managers have different pay scales, as shown below.
| Group Product Manager | Marketing Manager/Project Manager | |
| Average salary | $155,050 | $78,368 |
| Salary range | Between $112,000 And $213,000 | Between $56,000 And $109,000 |
| Highest paying City | Richmond, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a group product manager and a marketing manager/project manager in terms of educational background:
| Group Product Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group product managers' and marketing manager/project managers' demographics:
| Group Product Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.1% Female, 26.9% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |