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The differences between group product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group product manager and a media manager. Additionally, a group product manager has an average salary of $155,050, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a group product manager include product management, product vision and product strategy. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Group Product Manager | Media Manager | |
| Yearly salary | $155,050 | $96,475 |
| Hourly rate | $74.54 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,427 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A group product manager is responsible for leading teams on product development procedures according to business requirements and specifications, improving the brand image in the market, and generating revenues and profits out of sales performance. Group product managers strategize promotional techniques and marketing materials to advertise the product on various platforms and reach the target audience. A group product manager coordinates with the clients and senior product manager for progress updates, cost analysis, and adjusting business plans as needed.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Group product managers and media managers have different pay scales, as shown below.
| Group Product Manager | Media Manager | |
| Average salary | $155,050 | $96,475 |
| Salary range | Between $112,000 And $213,000 | Between $66,000 And $140,000 |
| Highest paying City | Richmond, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a group product manager and a media manager in terms of educational background:
| Group Product Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group product managers' and media managers' demographics:
| Group Product Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.1% Female, 26.9% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |