Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between industry marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and an assistant marketing manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Industry Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $121,014 | $94,094 |
| Hourly rate | $58.18 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Industry marketing managers and assistant marketing managers have different pay scales, as shown below.
| Industry Marketing Manager | Assistant Marketing Manager | |
| Average salary | $121,014 | $94,094 |
| Salary range | Between $93,000 And $157,000 | Between $64,000 And $136,000 |
| Highest paying City | Baltimore, MD | Portsmouth, VA |
| Highest paying state | Rhode Island | Virginia |
| Best paying company | Sidley Austin | General Motors |
| Best paying industry | Construction | Finance |
There are a few differences between an industry marketing manager and an assistant marketing manager in terms of educational background:
| Industry Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and assistant marketing managers' demographics:
| Industry Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |