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The differences between industry marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a brand marketing manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Industry Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $121,014 | $91,940 |
| Hourly rate | $58.18 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Industry marketing managers and brand marketing managers have different pay scales, as shown below.
| Industry Marketing Manager | Brand Marketing Manager | |
| Average salary | $121,014 | $91,940 |
| Salary range | Between $93,000 And $157,000 | Between $64,000 And $131,000 |
| Highest paying City | Baltimore, MD | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Sidley Austin | Morgan Lewis |
| Best paying industry | Construction | Media |
There are a few differences between an industry marketing manager and a brand marketing manager in terms of educational background:
| Industry Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and brand marketing managers' demographics:
| Industry Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |