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The differences between industry marketing managers and category managers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a category manager, marketing. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $104,562 average annual salary of a category manager, marketing.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a category manager, marketing are digital marketing, project management, and strategic sourcing.
| Industry Marketing Manager | Category Manager, Marketing | |
| Yearly salary | $121,014 | $104,562 |
| Hourly rate | $58.18 | $50.27 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 112,118 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Industry marketing managers and category managers, marketing have different pay scales, as shown below.
| Industry Marketing Manager | Category Manager, Marketing | |
| Average salary | $121,014 | $104,562 |
| Salary range | Between $93,000 And $157,000 | Between $79,000 And $138,000 |
| Highest paying City | Baltimore, MD | - |
| Highest paying state | Rhode Island | - |
| Best paying company | Sidley Austin | - |
| Best paying industry | Construction | - |
There are a few differences between an industry marketing manager and a category manager, marketing in terms of educational background:
| Industry Marketing Manager | Category Manager, Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and category managers, marketing' demographics:
| Industry Marketing Manager | Category Manager, Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 61.0% Female, 39.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |