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The differences between industry marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a digital marketing manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Industry Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $121,014 | $99,563 |
| Hourly rate | $58.18 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Industry marketing managers and digital marketing managers have different pay scales, as shown below.
| Industry Marketing Manager | Digital Marketing Manager | |
| Average salary | $121,014 | $99,563 |
| Salary range | Between $93,000 And $157,000 | Between $71,000 And $138,000 |
| Highest paying City | Baltimore, MD | San Francisco, CA |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Sidley Austin | Conrad N. Hilton Foundation |
| Best paying industry | Construction | - |
There are a few differences between an industry marketing manager and a digital marketing manager in terms of educational background:
| Industry Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and digital marketing managers' demographics:
| Industry Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |