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The differences between industry marketing managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and an events marketing manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Industry Marketing Manager | Events Marketing Manager | |
| Yearly salary | $121,014 | $80,575 |
| Hourly rate | $58.18 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Industry marketing managers and events marketing managers have different pay scales, as shown below.
| Industry Marketing Manager | Events Marketing Manager | |
| Average salary | $121,014 | $80,575 |
| Salary range | Between $93,000 And $157,000 | Between $59,000 And $108,000 |
| Highest paying City | Baltimore, MD | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Sidley Austin | Meta |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and an events marketing manager in terms of educational background:
| Industry Marketing Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and events marketing managers' demographics:
| Industry Marketing Manager | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |