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Industry marketing manager vs manager, field marketing

The differences between industry marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a manager, field marketing. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Industry marketing manager vs manager, field marketing overview

Industry Marketing ManagerManager, Field Marketing
Yearly salary$121,014$93,296
Hourly rate$58.18$44.85
Growth rate10%10%
Number of jobs128,425174,371
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does an industry marketing manager do?

An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Industry marketing manager vs manager, field marketing salary

Industry marketing managers and managers, field marketing have different pay scales, as shown below.

Industry Marketing ManagerManager, Field Marketing
Average salary$121,014$93,296
Salary rangeBetween $93,000 And $157,000Between $68,000 And $127,000
Highest paying CityBaltimore, MDCarson City, NV
Highest paying stateRhode IslandNevada
Best paying companySidley AustinGoogle
Best paying industryConstructionTechnology

Differences between industry marketing manager and manager, field marketing education

There are a few differences between an industry marketing manager and a manager, field marketing in terms of educational background:

Industry Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Industry marketing manager vs manager, field marketing demographics

Here are the differences between industry marketing managers' and managers, field marketing' demographics:

Industry Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 71.5% Female, 28.5%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between industry marketing manager and manager, field marketing duties and responsibilities

Industry marketing manager example responsibilities.

  • Manage marketing budget and ongoing campaign/event ROI tracking.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Develop new marketing automation for ongoing lead generation, marketing and CRM database and direct mail marketing system.
  • Create direct mail catalogs & email marketing: product selection, layout, and promotions while tracking ROI.
  • Create behavioral segmentation for frequency businesses using CRM data.
  • Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Industry marketing manager vs manager, field marketing skills

Common industry marketing manager skills
  • Digital Marketing, 13%
  • Project Management, 10%
  • Business Development, 9%
  • Integrated Marketing, 7%
  • Marketing Campaigns, 5%
  • Product Development, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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