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The differences between industry marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a manager, field marketing. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Industry Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $121,014 | $93,296 |
| Hourly rate | $58.18 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Industry marketing managers and managers, field marketing have different pay scales, as shown below.
| Industry Marketing Manager | Manager, Field Marketing | |
| Average salary | $121,014 | $93,296 |
| Salary range | Between $93,000 And $157,000 | Between $68,000 And $127,000 |
| Highest paying City | Baltimore, MD | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Sidley Austin | |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and a manager, field marketing in terms of educational background:
| Industry Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and managers, field marketing' demographics:
| Industry Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |