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The differences between industry marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a marketing account manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Industry Marketing Manager | Marketing Account Manager | |
| Yearly salary | $121,014 | $67,983 |
| Hourly rate | $58.18 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Industry marketing managers and marketing account managers have different pay scales, as shown below.
| Industry Marketing Manager | Marketing Account Manager | |
| Average salary | $121,014 | $67,983 |
| Salary range | Between $93,000 And $157,000 | Between $50,000 And $91,000 |
| Highest paying City | Baltimore, MD | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Sidley Austin | American Tower |
| Best paying industry | Construction | Energy |
There are a few differences between an industry marketing manager and a marketing account manager in terms of educational background:
| Industry Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and marketing account managers' demographics:
| Industry Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |