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The differences between industry marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a marketing lead. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Industry Marketing Manager | Marketing Lead | |
| Yearly salary | $121,014 | $104,664 |
| Hourly rate | $58.18 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Industry marketing managers and marketing leads have different pay scales, as shown below.
| Industry Marketing Manager | Marketing Lead | |
| Average salary | $121,014 | $104,664 |
| Salary range | Between $93,000 And $157,000 | Between $74,000 And $146,000 |
| Highest paying City | Baltimore, MD | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Sidley Austin | Meta |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and a marketing lead in terms of educational background:
| Industry Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and marketing leads' demographics:
| Industry Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |