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The differences between industry marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a marketing manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Industry Marketing Manager | Marketing Manager | |
| Yearly salary | $121,014 | $104,550 |
| Hourly rate | $58.18 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Industry marketing managers and marketing managers have different pay scales, as shown below.
| Industry Marketing Manager | Marketing Manager | |
| Average salary | $121,014 | $104,550 |
| Salary range | Between $93,000 And $157,000 | Between $71,000 And $153,000 |
| Highest paying City | Baltimore, MD | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Sidley Austin | Meta |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and a marketing manager in terms of educational background:
| Industry Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and marketing managers' demographics:
| Industry Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |