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The differences between industry marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a marketing manager/project manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Industry Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $121,014 | $78,368 |
| Hourly rate | $58.18 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Industry marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Industry Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $121,014 | $78,368 |
| Salary range | Between $93,000 And $157,000 | Between $56,000 And $109,000 |
| Highest paying City | Baltimore, MD | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Sidley Austin | Meta |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and a marketing manager/project manager in terms of educational background:
| Industry Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and marketing manager/project managers' demographics:
| Industry Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |