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The differences between industry marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a marketing supervisor. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Industry Marketing Manager | Marketing Supervisor | |
| Yearly salary | $121,014 | $64,304 |
| Hourly rate | $58.18 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Industry marketing managers and marketing supervisors have different pay scales, as shown below.
| Industry Marketing Manager | Marketing Supervisor | |
| Average salary | $121,014 | $64,304 |
| Salary range | Between $93,000 And $157,000 | Between $45,000 And $90,000 |
| Highest paying City | Baltimore, MD | Dix Hills, NY |
| Highest paying state | Rhode Island | New York |
| Best paying company | Sidley Austin | Halliburton |
| Best paying industry | Construction | Retail |
There are a few differences between an industry marketing manager and a marketing supervisor in terms of educational background:
| Industry Marketing Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and marketing supervisors' demographics:
| Industry Marketing Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |