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The differences between industry marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a regional marketing manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Industry Marketing Manager | Regional Marketing Manager | |
| Yearly salary | $121,014 | $85,217 |
| Hourly rate | $58.18 | $40.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Industry marketing managers and regional marketing managers have different pay scales, as shown below.
| Industry Marketing Manager | Regional Marketing Manager | |
| Average salary | $121,014 | $85,217 |
| Salary range | Between $93,000 And $157,000 | Between $62,000 And $116,000 |
| Highest paying City | Baltimore, MD | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Sidley Austin | AbbVie |
| Best paying industry | Construction | Construction |
There are a few differences between an industry marketing manager and a regional marketing manager in terms of educational background:
| Industry Marketing Manager | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and regional marketing managers' demographics:
| Industry Marketing Manager | Regional Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |