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The differences between industry marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a sales and marketing manager. Additionally, an industry marketing manager has an average salary of $121,014, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Industry Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $121,014 | $81,953 |
| Hourly rate | $58.18 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Industry marketing managers and sales and marketing managers have different pay scales, as shown below.
| Industry Marketing Manager | Sales And Marketing Manager | |
| Average salary | $121,014 | $81,953 |
| Salary range | Between $93,000 And $157,000 | Between $43,000 And $154,000 |
| Highest paying City | Baltimore, MD | Yonkers, NY |
| Highest paying state | Rhode Island | New York |
| Best paying company | Sidley Austin | Meta |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and a sales and marketing manager in terms of educational background:
| Industry Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and sales and marketing managers' demographics:
| Industry Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |