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The differences between industry marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an industry marketing manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $121,014 average annual salary of an industry marketing manager.
The top three skills for an industry marketing manager include digital marketing, project management and business development. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Industry Marketing Manager | Senior Product Marketing Manager | |
| Yearly salary | $121,014 | $128,471 |
| Hourly rate | $58.18 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,425 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An industry marketing manager is responsible for overseeing the marketing plan and strategy of a company's products and services. You will perform a variety of tasks that typically include managing the marketing budget, designing and implementing all marketing strategies, and ensuring compliance with business development objectives for all markets. Additionally, you are expected to work closely with the marketing and technology teams, design and develop all marketing programs, and create an industry marketing process to maximize sales.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Industry marketing managers and senior product marketing managers have different pay scales, as shown below.
| Industry Marketing Manager | Senior Product Marketing Manager | |
| Average salary | $121,014 | $128,471 |
| Salary range | Between $93,000 And $157,000 | Between $97,000 And $168,000 |
| Highest paying City | Baltimore, MD | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Sidley Austin | Roku |
| Best paying industry | Construction | Technology |
There are a few differences between an industry marketing manager and a senior product marketing manager in terms of educational background:
| Industry Marketing Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between industry marketing managers' and senior product marketing managers' demographics:
| Industry Marketing Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.5% Female, 28.5% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |