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The differences between integrated marketing directors and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an integrated marketing director, becoming an account director takes usually requires 6-8 years. Additionally, an account director has an average salary of $114,728, which is higher than the $108,953 average annual salary of an integrated marketing director.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for an account director are account management, project management, and work ethic.
| Integrated Marketing Director | Account Director | |
| Yearly salary | $108,953 | $114,728 |
| Hourly rate | $52.38 | $55.16 |
| Growth rate | 10% | 5% |
| Number of jobs | 99,546 | 132,260 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.
Integrated marketing directors and account directors have different pay scales, as shown below.
| Integrated Marketing Director | Account Director | |
| Average salary | $108,953 | $114,728 |
| Salary range | Between $72,000 And $164,000 | Between $82,000 And $158,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Aspiration | BuzzFeed |
| Best paying industry | Manufacturing | Professional |
There are a few differences between an integrated marketing director and an account director in terms of educational background:
| Integrated Marketing Director | Account Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between integrated marketing directors' and account directors' demographics:
| Integrated Marketing Director | Account Director | |
| Average age | 39 | 46 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 50.9% Female, 49.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |