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The differences between integrated marketing directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and an assistant marketing director. Additionally, an integrated marketing director has an average salary of $108,953, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Integrated Marketing Director | Assistant Marketing Director | |
| Yearly salary | $108,953 | $55,415 |
| Hourly rate | $52.38 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Integrated marketing directors and assistant marketing directors have different pay scales, as shown below.
| Integrated Marketing Director | Assistant Marketing Director | |
| Average salary | $108,953 | $55,415 |
| Salary range | Between $72,000 And $164,000 | Between $35,000 And $86,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Aspiration | Moody's |
| Best paying industry | Manufacturing | - |
There are a few differences between an integrated marketing director and an assistant marketing director in terms of educational background:
| Integrated Marketing Director | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and assistant marketing directors' demographics:
| Integrated Marketing Director | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |