Integrated marketing director vs group director

The differences between integrated marketing directors and group directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a group director. Additionally, a group director has an average salary of $149,193, which is higher than the $108,953 average annual salary of an integrated marketing director.

The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a group director are oversight, healthcare, and project management.

Integrated marketing director vs group director overview

	Integrated Marketing Director	Group Director
Yearly salary	$108,953	$149,193
Hourly rate	$52.38	$71.73
Growth rate	10%	10%
Number of jobs	99,546	89,420
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

What does an integrated marketing director do?

An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.

What does a group director do?

A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.

Integrated marketing director vs group director salary

Integrated marketing directors and group directors have different pay scales, as shown below.

	Integrated Marketing Director	Group Director
Average salary	$108,953	$149,193
Salary range	Between $72,000 And $164,000	Between $99,000 And $224,000
Highest paying City	San Francisco, CA	Newark, NJ
Highest paying state	Washington	New Jersey
Best paying company	Aspiration	Apple
Best paying industry	Manufacturing	Finance

Differences between integrated marketing director and group director education

There are a few differences between an integrated marketing director and a group director in terms of educational background:

	Integrated Marketing Director	Group Director
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Integrated marketing director vs group director demographics

Here are the differences between integrated marketing directors' and group directors' demographics:

	Integrated Marketing Director	Group Director
Average age	39	39
Gender ratio	Male, 53.1% Female, 46.9%	Male, 64.6% Female, 35.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between integrated marketing director and group director duties and responsibilities

Integrated marketing director example responsibilities.

Lead annual best-practices review of the firm's media and creative strategies to maximize ROI of campaigns.
Lead presentation to the NFL resulting in the leverage of license assets in support of the TV category.
Lead company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and corporate website.
Partner with SEO and SEM teams to ensure integrate campaigns drive cross-channel traffic and sales via site optimization and keyword purchase.
Develop SEO strategy that increase organic search ranking from 40th to 4th place.
Test and provide QA analysis of CRM solutions prior to and after implementation.

Group director example responsibilities.

Manage business relate responsibilities such as employee relations, scheduling, payroll, and general center operations.
Manage treasury and wire transfer/electronic payments operations.
Manage the production operational readiness group and provide oversight for all delivery projects for the company.
Manage and monitor rehabilitation departments to ensure productivity thresholds are met and appropriate Medicare billing criteria document.
Create a Medicaid regulation requirements tracking grid for operational leads and underwriting to reference while drafting responses for new business proposals.
Manage inter-relationships between diverse work groups in the brewing, packaging and distribution departments relating to internal logistics and production scheduling.

Integrated marketing director vs group director skills

Common integrated marketing director skills

Integrated Marketing, 21%
Digital Marketing, 14%
Project Management, 5%
KPIs, 5%
Content Strategy, 4%
ROI, 4%

Common group director skills

Oversight, 12%
Healthcare, 10%
Project Management, 9%
Direct Reports, 7%
Digital Marketing, 5%
Process Improvement, 4%

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Integrated Marketing Director
Integrated Marketing Director vs Group Director

Updated January 8, 2025

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