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The differences between integrated marketing directors and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a marketing strategist. Additionally, an integrated marketing director has an average salary of $108,953, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Integrated Marketing Director | Marketing Strategist | |
| Yearly salary | $108,953 | $80,033 |
| Hourly rate | $52.38 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Integrated marketing directors and marketing strategists have different pay scales, as shown below.
| Integrated Marketing Director | Marketing Strategist | |
| Average salary | $108,953 | $80,033 |
| Salary range | Between $72,000 And $164,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Aspiration | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Technology |
There are a few differences between an integrated marketing director and a marketing strategist in terms of educational background:
| Integrated Marketing Director | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and marketing strategists' demographics:
| Integrated Marketing Director | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |