Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between integrated marketing directors and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $108,953 average annual salary of an integrated marketing director.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Integrated Marketing Director | Marketing Vice President | |
| Yearly salary | $108,953 | $177,188 |
| Hourly rate | $52.38 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Integrated marketing directors and marketing vice presidents have different pay scales, as shown below.
| Integrated Marketing Director | Marketing Vice President | |
| Average salary | $108,953 | $177,188 |
| Salary range | Between $72,000 And $164,000 | Between $121,000 And $258,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Oregon |
| Best paying company | Aspiration | Coty |
| Best paying industry | Manufacturing | Retail |
There are a few differences between an integrated marketing director and a marketing vice president in terms of educational background:
| Integrated Marketing Director | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and marketing vice presidents' demographics:
| Integrated Marketing Director | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |