Interactive marketing manager vs brand marketing manager

The differences between interactive marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an interactive marketing manager and a brand marketing manager. Additionally, an interactive marketing manager has an average salary of $114,936, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for an interactive marketing manager include digital marketing, digital strategy and email campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Interactive marketing manager vs brand marketing manager overview

	Interactive Marketing Manager	Brand Marketing Manager
Yearly salary	$114,936	$91,940
Hourly rate	$55.26	$44.20
Growth rate	10%	10%
Number of jobs	104,406	108,824
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Interactive marketing manager vs brand marketing manager salary

Interactive marketing managers and brand marketing managers have different pay scales, as shown below.

	Interactive Marketing Manager	Brand Marketing Manager
Average salary	$114,936	$91,940
Salary range	Between $71,000 And $184,000	Between $64,000 And $131,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	Washington
Best paying company	Netflix	Morgan Lewis
Best paying industry	Professional	Media

Differences between interactive marketing manager and brand marketing manager education

There are a few differences between an interactive marketing manager and a brand marketing manager in terms of educational background:

	Interactive Marketing Manager	Brand Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Interactive marketing manager vs brand marketing manager demographics

Here are the differences between interactive marketing managers' and brand marketing managers' demographics:

	Interactive Marketing Manager	Brand Marketing Manager
Average age	39	39
Gender ratio	Male, 47.4% Female, 52.6%	Male, 42.7% Female, 57.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between interactive marketing manager and brand marketing manager duties and responsibilities

Interactive marketing manager example responsibilities.

Manage the vendor relationships for SEO and PPC programs.
Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
Manage full project life cycle for desire output with the ability to assist QA as needed.
Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Create KPI s to monitor customer interactions on the site.

Brand marketing manager example responsibilities.

Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
Manage promotional marketing agency for development of all channel-specific POS.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.

Interactive marketing manager vs brand marketing manager skills

Common interactive marketing manager skills

Digital Marketing, 10%
Digital Strategy, 9%
Email Campaigns, 9%
Marketing Campaigns, 4%
Search Engine Optimization, 4%
Email Marketing, 4%

Common brand marketing manager skills

Brand Marketing, 11%
Digital Marketing, 8%
Marketing Campaigns, 6%
Brand Management, 5%
Project Management, 5%
Integrated Marketing, 5%

Interactive Marketing Manager vs. similar jobs

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Interactive Marketing Manager related jobs

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Interactive Marketing Manager
Interactive Marketing Manager vs Brand Marketing Manager

Updated January 8, 2025

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