Interactive marketing manager vs category manager, marketing

Differences between interactive marketing manager and category manager, marketing duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Category manager, marketing example responsibilities.

• Manage, allocate, and evaluate all marketing budgets, ROI, and individual account performance reporting.
• Direct and manage clean label starch launch campaigns across NOAM, EMEA, and ASPAC, reporting on monthly ROI.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Coordinate production including copywriting, list buying, and working with designers and printers.
• Utilize Nielsen and internal sales indicators to analyze category trends to develop customer actionable strategies for impact against retail channels.
• Procure raw material, MRO and packaging materials to meet production requirements for several production facilities international and domestic.