Interactive marketing manager vs chief marketing officer

Differences between interactive marketing manager and chief marketing officer duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Chief marketing officer example responsibilities.

• Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
• Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
• Manage agency and provide direction and day-to-day oversight.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
• Coordinate international new product portfolio and product development
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