Interactive marketing manager vs digital marketing manager

Differences between interactive marketing manager and digital marketing manager duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Digital marketing manager example responsibilities.

• Manage social media accounts; more than double Instagram & Facebook followers.
• Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
• Manage all QA and UAT to ensure all web enhancements meet business requirements.
• Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
• Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
• Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
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