Interactive marketing manager vs digital marketing specialist

Differences between interactive marketing manager and digital marketing specialist duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Digital marketing specialist example responsibilities.

• Manage and distribution integrate product promotion campaigns (B2B and B2C).
• Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
• Manage photography department in office and on location in numerous national ad campaign shoots.
• Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
• Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
• Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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