Interactive marketing manager vs events marketing manager

The differences between interactive marketing managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an interactive marketing manager and an events marketing manager. Additionally, an interactive marketing manager has an average salary of $114,936, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for an interactive marketing manager include digital marketing, digital strategy and email campaigns. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Interactive marketing manager vs events marketing manager overview

	Interactive Marketing Manager	Events Marketing Manager
Yearly salary	$114,936	$80,575
Hourly rate	$55.26	$38.74
Growth rate	10%	10%
Number of jobs	104,406	113,348
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 83%
Average age	39	39
Years of experience	10	10

Interactive marketing manager vs events marketing manager salary

Interactive marketing managers and events marketing managers have different pay scales, as shown below.

	Interactive Marketing Manager	Events Marketing Manager
Average salary	$114,936	$80,575
Salary range	Between $71,000 And $184,000	Between $59,000 And $108,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Netflix	Meta
Best paying industry	Professional	Technology

Differences between interactive marketing manager and events marketing manager education

There are a few differences between an interactive marketing manager and an events marketing manager in terms of educational background:

	Interactive Marketing Manager	Events Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 83%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Interactive marketing manager vs events marketing manager demographics

Here are the differences between interactive marketing managers' and events marketing managers' demographics:

	Interactive Marketing Manager	Events Marketing Manager
Average age	39	39
Gender ratio	Male, 47.4% Female, 52.6%	Male, 25.4% Female, 74.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between interactive marketing manager and events marketing manager duties and responsibilities

Interactive marketing manager example responsibilities.

Manage the vendor relationships for SEO and PPC programs.
Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
Manage full project life cycle for desire output with the ability to assist QA as needed.
Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Create KPI s to monitor customer interactions on the site.

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Interactive marketing manager vs events marketing manager skills

Common interactive marketing manager skills

Digital Marketing, 10%
Digital Strategy, 9%
Email Campaigns, 9%
Marketing Campaigns, 4%
Search Engine Optimization, 4%
Email Marketing, 4%

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

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Interactive Marketing Manager
Interactive Marketing Manager vs Events Marketing Manager

Updated January 8, 2025

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