Interactive marketing manager vs head of marketing

The differences between interactive marketing managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an interactive marketing manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $114,936 average annual salary of an interactive marketing manager.

The top three skills for an interactive marketing manager include digital marketing, digital strategy and email campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Interactive marketing manager vs head of marketing overview

	Interactive Marketing Manager	Head Of Marketing
Yearly salary	$114,936	$137,829
Hourly rate	$55.26	$66.26
Growth rate	10%	10%
Number of jobs	104,406	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Interactive marketing manager vs head of marketing salary

Interactive marketing managers and heads of marketing have different pay scales, as shown below.

	Interactive Marketing Manager	Head Of Marketing
Average salary	$114,936	$137,829
Salary range	Between $71,000 And $184,000	Between $93,000 And $203,000
Highest paying City	San Francisco, CA	Seattle, WA
Highest paying state	Rhode Island	Washington
Best paying company	Netflix	Meta
Best paying industry	Professional	Media

Differences between interactive marketing manager and head of marketing education

There are a few differences between an interactive marketing manager and a head of marketing in terms of educational background:

	Interactive Marketing Manager	Head Of Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Interactive marketing manager vs head of marketing demographics

Here are the differences between interactive marketing managers' and heads of marketing' demographics:

	Interactive Marketing Manager	Head Of Marketing
Average age	39	39
Gender ratio	Male, 47.4% Female, 52.6%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between interactive marketing manager and head of marketing duties and responsibilities

Interactive marketing manager example responsibilities.

Manage the vendor relationships for SEO and PPC programs.
Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
Manage full project life cycle for desire output with the ability to assist QA as needed.
Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Create KPI s to monitor customer interactions on the site.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

Interactive marketing manager vs head of marketing skills

Common interactive marketing manager skills

Digital Marketing, 10%
Digital Strategy, 9%
Email Campaigns, 9%
Marketing Campaigns, 4%
Search Engine Optimization, 4%
Email Marketing, 4%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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Interactive Marketing Manager
Interactive Marketing Manager vs Head Of Marketing

Updated January 8, 2025

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