Interactive marketing manager vs marketing account manager

Differences between interactive marketing manager and marketing account manager duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Marketing account manager example responsibilities.

• Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
• Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
• Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
• Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
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