Interactive marketing manager vs marketing lead

Differences between interactive marketing manager and marketing lead duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Marketing lead example responsibilities.

• Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
• Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Re-Design marketing materials, Facebook page, LinkedIn page and website.
• Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
• Coordinate and responsible for MDF fund deployment.
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