Interactive marketing manager vs marketing manager/project manager

Differences between interactive marketing manager and marketing manager/project manager duties and responsibilities

Interactive marketing manager example responsibilities.

• Manage the vendor relationships for SEO and PPC programs.
• Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
• Manage full project life cycle for desire output with the ability to assist QA as needed.
• Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Create KPI s to monitor customer interactions on the site.
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Marketing manager/project manager example responsibilities.

• Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
• Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
• Define and program manage nurture campaigns utilizing CRM database.
• Manage sensitive digital and print archives of value historic and current photography.
• Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
• Assist in developing websites by writing HTML5, CSS, and JavaScript code.
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