Post job

Interactive marketing specialist vs content specialist

The differences between interactive marketing specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive marketing specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $64,106 average annual salary of an interactive marketing specialist.

The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a content specialist are customer service, digital marketing, and wordpress.

Interactive marketing specialist vs content specialist overview

Interactive Marketing SpecialistContent Specialist
Yearly salary$64,106$66,018
Hourly rate$30.82$31.74
Growth rate19%19%
Number of jobs82,01940,346
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 76%
Average age3737
Years of experience66

Interactive marketing specialist vs content specialist salary

Interactive marketing specialists and content specialists have different pay scales, as shown below.

Interactive Marketing SpecialistContent Specialist
Average salary$64,106$66,018
Salary rangeBetween $46,000 And $87,000Between $52,000 And $83,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Meta
Best paying industry-Health Care

Differences between interactive marketing specialist and content specialist education

There are a few differences between an interactive marketing specialist and a content specialist in terms of educational background:

Interactive Marketing SpecialistContent Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 76%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Interactive marketing specialist vs content specialist demographics

Here are the differences between interactive marketing specialists' and content specialists' demographics:

Interactive Marketing SpecialistContent Specialist
Average age3737
Gender ratioMale, 49.8% Female, 50.2%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between interactive marketing specialist and content specialist duties and responsibilities

Interactive marketing specialist example responsibilities.

  • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
  • Design, code and analytically tag monthly promotional HTML emails for various sites.
  • Perform website maintenance, promotion, development, traffic analysis, and SEO.
  • Initiate lead nurturing campaign to increase overall impact of B2B business and impact ROI.
  • Compile and present SEO performance reports and evaluate service offerings, traffic, landing page quality, content and design.
  • Monitor practices for process compliance within SalesForce and educate Lawson employees to reduce reporting errors.
  • Show more

Content specialist example responsibilities.

  • Manage premium partner's Youtube channels (e.g.
  • Manage the manual migration of content from the previous site to the new Drupal CMS.
  • Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
  • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
  • Synthesize render documents using HTML, CSS, and XML in the proprietary web base application.
  • Optimize blog posts for SEO in the WordPress platform by adding images, captions, meta descriptions and more.
  • Show more

Interactive marketing specialist vs content specialist skills

Common interactive marketing specialist skills
  • Website Content, 12%
  • Digital Marketing, 12%
  • UI, 11%
  • User Experience, 6%
  • JavaScript, 6%
  • HTML, 5%
Common content specialist skills
  • Customer Service, 6%
  • Digital Marketing, 6%
  • WordPress, 5%
  • Web Content, 4%
  • Content Strategy, 4%
  • Content Development, 4%

Browse business and financial jobs