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The differences between interactive marketing specialists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an interactive marketing specialist, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $64,106 average annual salary of an interactive marketing specialist.
The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Interactive Marketing Specialist | Digital Marketing Manager | |
| Yearly salary | $64,106 | $99,563 |
| Hourly rate | $30.82 | $47.87 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,019 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Interactive marketing specialists and digital marketing managers have different pay scales, as shown below.
| Interactive Marketing Specialist | Digital Marketing Manager | |
| Average salary | $64,106 | $99,563 |
| Salary range | Between $46,000 And $87,000 | Between $71,000 And $138,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between an interactive marketing specialist and a digital marketing manager in terms of educational background:
| Interactive Marketing Specialist | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between interactive marketing specialists' and digital marketing managers' demographics:
| Interactive Marketing Specialist | Digital Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |