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Interactive marketing specialist vs marketing communications specialist

The differences between interactive marketing specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive marketing specialist and a marketing communications specialist. Additionally, an interactive marketing specialist has an average salary of $64,106, which is higher than the $53,993 average annual salary of a marketing communications specialist.

The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Interactive marketing specialist vs marketing communications specialist overview

Interactive Marketing SpecialistMarketing Communications Specialist
Yearly salary$64,106$53,993
Hourly rate$30.82$25.96
Growth rate19%19%
Number of jobs82,01995,444
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Average age3737
Years of experience66

Interactive marketing specialist vs marketing communications specialist salary

Interactive marketing specialists and marketing communications specialists have different pay scales, as shown below.

Interactive Marketing SpecialistMarketing Communications Specialist
Average salary$64,106$53,993
Salary rangeBetween $46,000 And $87,000Between $36,000 And $80,000
Highest paying City-Seattle, WA
Highest paying state-Delaware
Best paying company-Apple
Best paying industry-Technology

Differences between interactive marketing specialist and marketing communications specialist education

There are a few differences between an interactive marketing specialist and a marketing communications specialist in terms of educational background:

Interactive Marketing SpecialistMarketing Communications Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaNorthwestern University

Interactive marketing specialist vs marketing communications specialist demographics

Here are the differences between interactive marketing specialists' and marketing communications specialists' demographics:

Interactive Marketing SpecialistMarketing Communications Specialist
Average age3737
Gender ratioMale, 49.8% Female, 50.2%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between interactive marketing specialist and marketing communications specialist duties and responsibilities

Interactive marketing specialist example responsibilities.

  • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
  • Design, code and analytically tag monthly promotional HTML emails for various sites.
  • Perform website maintenance, promotion, development, traffic analysis, and SEO.
  • Initiate lead nurturing campaign to increase overall impact of B2B business and impact ROI.
  • Compile and present SEO performance reports and evaluate service offerings, traffic, landing page quality, content and design.
  • Monitor practices for process compliance within SalesForce and educate Lawson employees to reduce reporting errors.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Interactive marketing specialist vs marketing communications specialist skills

Common interactive marketing specialist skills
  • Website Content, 12%
  • Digital Marketing, 12%
  • UI, 11%
  • User Experience, 6%
  • JavaScript, 6%
  • HTML, 5%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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