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Interactive marketing specialist vs marketing executive

The differences between interactive marketing specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an interactive marketing specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $64,106 average annual salary of an interactive marketing specialist.

The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Interactive marketing specialist vs marketing executive overview

Interactive Marketing SpecialistMarketing Executive
Yearly salary$64,106$73,499
Hourly rate$30.82$35.34
Growth rate19%10%
Number of jobs82,019145,040
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 70%
Average age3739
Years of experience610

Interactive marketing specialist vs marketing executive salary

Interactive marketing specialists and marketing executives have different pay scales, as shown below.

Interactive Marketing SpecialistMarketing Executive
Average salary$64,106$73,499
Salary rangeBetween $46,000 And $87,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between interactive marketing specialist and marketing executive education

There are a few differences between an interactive marketing specialist and a marketing executive in terms of educational background:

Interactive Marketing SpecialistMarketing Executive
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Interactive marketing specialist vs marketing executive demographics

Here are the differences between interactive marketing specialists' and marketing executives' demographics:

Interactive Marketing SpecialistMarketing Executive
Average age3739
Gender ratioMale, 49.8% Female, 50.2%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between interactive marketing specialist and marketing executive duties and responsibilities

Interactive marketing specialist example responsibilities.

  • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
  • Design, code and analytically tag monthly promotional HTML emails for various sites.
  • Perform website maintenance, promotion, development, traffic analysis, and SEO.
  • Initiate lead nurturing campaign to increase overall impact of B2B business and impact ROI.
  • Compile and present SEO performance reports and evaluate service offerings, traffic, landing page quality, content and design.
  • Monitor practices for process compliance within SalesForce and educate Lawson employees to reduce reporting errors.
  • Show more

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Interactive marketing specialist vs marketing executive skills

Common interactive marketing specialist skills
  • Website Content, 12%
  • Digital Marketing, 12%
  • UI, 11%
  • User Experience, 6%
  • JavaScript, 6%
  • HTML, 5%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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